A Cornish sustainable fashion brand has joined the mission to save as many quality clothes as possible from landfill by partnering with second hand clothing website, Thrift+.

Founded in 1990, Celtic & Co has been a pioneer of ‘circular fashion’ from the very beginning, using only natural materials which are renewable and biodegradable to make its clothes. Its new partnership with Thrift+ strengthens the brand’s commitment to circular fashion by facilitating the recycling of its customers’ unwanted clothing.

MD, James Williams, said: “We are thrilled to be joining Thrift+. It’s a great initiative which encourages people to refresh their wardrobes in a sustainable way, giving their clothes a new lease of life, while earning rewards and getting the chance to support a chosen charity.

“All our customers have to do to get involved is add a Thrift+ Bag to their order with us, fill it with their unwanted clothes, and post the bag back to Thrift+ for free. With every sale, they will earn credits which can be donated to charity, spent on second-hand clothes, or redeemed on vouchers to spend at Celtic & Co.”

Thrift+ Bags will cost 10p online, with the full cost going directly to Celtic & Co’s chosen charity, Little Harbour Hospice.

Bags will also be available for customers to pick up from Celtic & Co’s new shop at Indian Queens when it opens at the end of May.