Rodda’s has secured a major new distribution deal with Tesco for its clotted cream.
As of Monday of this week (Jan 17), Rodda’s clotted cream has been available across Tesco’s national retail estate, totaling more than 800 stores.
“This national listing within Tesco is a watershed moment for the brand,” said MD Nicholas Rodda.
“Rodda’s have had a close relationship with Tesco for over 25 years and we are grateful for the support that we have from their team to deliver the national roll out of our clotted cream within their stores.
“We have big ambitions to increase awareness of Rodda’s on a national level, so the opportunity to be listed nationally in new geographic areas will help us to showcase the brand to new audiences, who haven’t previously been able to purchase our clotted cream.”