Eco brand launches own-label store


Cornish homeware and lifestyle brand LIGA has opened the door to a new store in Fowey, its first own-label shop.

Set in a Grade 2 listed building in the heart of the town, once a medieval bakery, the store has been designed to showcase its entire collection spanning 400 products, with the shop also featuring other inspirational, sustainable guest brands, offering lifestyle and gift products.

“We are so excited to be opening our first dedicated LIGA store, to share our vision for living a more sustainable lifestyle,” said Jennie Elderkin, founder of LIGA.

“We can all change one thing in our lives to be more eco positive and slowly but surely it will make an impact but if we all jumped onboard and really gave eco-living our full attention, we could make a rapid difference, creating a better future for our children and coming generations.

“We want people to visit our store – curious, wanting to learn more about an eco-living lifestyle and to leave inspired and ready for change.”

Founded in 2017 by husband and wife team Jennie and David Elderkin, LIGA is a fast-growing family run sustainable homewares business with over 400 stockists across the UK and a growing presence in Europe.

LIGA’s collections range from placemats and coasters, trays, trivets, tableware, kitchen textiles and eco dishcloths through to botanical home fragrances.

Its ethos is to make sustainable materials affordable and useable for everyday products, the majority designed in-house and hand finished in Cornwall.