A plastic-free fruit and veg delivery business has seen sales soar since launching last spring.
Family-run Fruutbox is now delivering across most of Cornwall into Plymouth and with the latest lockdown seeing another sharp increase in subscriptions, is looking to expand into new larger premises to possibly include a shop front for collections.
Co-founder Katie Sawday said: “We were in the midst of planning and testing FruutBox when the pandemic hit. Friends and family who knew what we were cooking up urged us to launch there and then to fulfill a need locally for families to get their fruit and veg without having to leave their homes to go to the shops.
“We had registered the business back in September 2019 and our initial plan was to launch in the Summer 2020 but instead we jumped in, bought a refrigerated van and started to deliver locally, adding more postcodes around Cornwall as word spread and orders started to come in.”
Wadebridge-based FruutBox was founded with a primary focus on delivering fruit and veg boxes free of single-use plastics, but the Sawdays also wanted to make the fresh produce grown around them here in Cornwall more accessible for local residents, celebrating Cornish growers and sharing their knowledge of where and how the food is grown.
Jamie Sawday added: “One of the things I’ve really loved about launching this business is having those conversations with customers on their doorsteps and getting to explain where their fruit and veg has come from, and when and why. I’d like to think that after shopping with us for a while our customers will have developed a greater understanding of fresh produce, local and otherwise, and be more informed about their fruit and veg.”
