Newquay-based surf company Women + Waves is making waves downunder, as its collaborative partnership with H&M rolls out.

The ‘H&M x Women + Waves’ swimwear collection is in H&M stores and online, across Australia, New Zealand, South Africa, Peru and Uruguay for the first time.

The new H&M and Women + Waves swimwear collaboration was launched across H&M stores and online, in Europe and America in June 2020. The new collection features sustainable swimwear designs, with a subtle 1990s look and cuts for an active lifestyle.

Women + Waves is a team of passionate surfers who created a unique surf group in 2017, to share their love of surfing and support other female surfers. The business offers UK surf coaching weekends, women’s surf lessons and international surf trips including destinations such as California, El Salvador, Nicaragua, Costa Rica, Bali and Morocco. Women + Waves also has its own collection and accessories range available online.

Women + Waves founder Rachel Murphy said: “It’s such an exciting time for us and to see the collection being worn at some of our favourite surf breaks by amazing women is incredible. Working with H&M has been a dream come true for us and we are just super stoked the collection has sold so well.”