The Falmouth Business Improvement District (BID) has updated its Love Falmouth destination logo as a symbol of “hope and inclusivity in difficult times”.
Falmouth BID manager, Richard Wilcox, said: “It is naturally heavily inspired by the rainbow that has become a symbol of hope and support for the NHS and key frontline workers throughout the pandemic.
“Creating this logo is our little way of engaging and showing our gratitude, support and hope for all who need and deserve it during these unprecedented times.”
“We want to encourage businesses in the town to use this logo on their literature, email sign-offs, marketing and social media. This will very much be part of our collective and collaborative approach so we hope for plenty of engagement and sharing amongst Falmouth’s diverse business landscape.
“The intention is to present current and immediate future comms, engagement activities, schemes, initiatives and events under the newly styled ‘Rainbow Spirit of the Sea’ logo. We also plan on launching a community-inspired digital and social campaign rolled out over the coming weeks.”
The new Falmouth logo can be found in a detailed online business re-opening toolkit created by the BID to help businesses with as much support and advice as possible. This toolkit will be monitored and revised as new information becomes available and can be viewed and downloaded from www.falmouth.co.uk.