Backing the BID brand


Charles French & Co has become the first business to include the new Newham & the Port of Truro branding on its company letter head.

The new Newham & the Port of Truro brand was launched last year, as an initiative from the Newham Business Improvement District (BID).

Alison Elvey, Newham BID manager, explained: “It’s great that Charles French & Co have adopted the new branding in this way and we hope more businesses will follow their example so we can raise the profile of Newham & the Port of Truro.

“The versatility of the brand means that businesses can match the brand logo to their corporate colours.  By working together and promoting the brand, we can increase the awareness of the area and attract more footfall.”