The Camborne Business Improvement District (BID) has launched a social media campaign in the run-up to Christmas.
BID manager, Mel Martin, says the #ChooseCamborne campaign is looking to promote the benefits of shopping locally.
She said: “Camborne is fighting back and really has come alive this Christmas, the light switch on was fabulous and shoppers are out in force.
“We are delighted that so many people are responding to the call to Choose Camborne in a very positive way.
“It’s a myth that online shops are always cheaper now-a-days and anyone looking for a good deal should check the high street first.
“In addition to that, money spent in Camborne helps to support local shops, which in turn employ local people who in turn spend money in the local businesses.”
Official reports show that between 50 and 70 pence from every pound spent locally goes back into the local economy, as opposed to virtually nothing spent with global brands and online retailers.
Martin added: “Camborne is really a really convenient place to shop. Our reduced parking, which is free at weekends in the Rosewarne car parks, make the town centre accessible and cost effective.
“We not only have a unique range of independent shops and national retailers but we also have a great selection of coffee shops, cafés, pubs and restaurants to give your feet and brain a rest and to meet and chat with friends.”
To follow the #ChooseCamborne campaign and to find out more about the town centre’s Christmas activities log on to Facebook and like its page cambornetown.com