St Austell Brewery has opened its first Brewer & Bean coffee retail outlet at the Great Western Hotel in Newquay.
The brewery launched the Fairtrade Brewer & Bean brand earlier this year, in response to the growing consumer demand for high quality coffee.
St Austell Brewery’s vision is to provide high quality convenience coffee and establish its pubs as an alternative to big name coffee shop chains.
The Great Western Hotel in Newquay is the first of the pubs and inns to open a dedicated Brewer & Bean outlet, separate to the main bar and restaurant.
The new coffee shop created by interior design company 3iDog offers a wide range of coffees, Tea Pig Infusion teas and Fairtrade hot chocolates to drink in or takeaway.
Jeremy Mitchell, St Austell Brewery’s marketing director, said: “The astonishing growth in the coffee sector has meant that customers are demanding a quality product and an extensive selection, but they increasingly want to enjoy their coffee in a pleasant location with a greater selection of hot and cold food. Our estate of pubs, hotels and inns across the south west are in a perfect position to cater for this demand.”
Head brewer, Roger Ryman, added: “It is great to see the first outlet open. The beans have such a strong, rich flavour, which is something that I am particularly interested in. I’m already thinking about a new brew inspired by Brewer & Bean.”
According to coffee specialists Allegra Strategies, the UK coffee market has grown by 6.4% in the last year, with over 16,500 outlets nationwide.