The Falmouth Business Improvement District (BID) has launched a ‘shop local, think Falmouth’ initiative.
The scheme will see promotional materials such as shop window posters and stickers as well as bus shelter adverts, all highlighting the importance of supporting local businesses and the community that they serve.
Falmouth BID manager, Richard Wilcox, said: “There are real threats and challenges to towns as never before. Rapid increase in market share regards online shopping/e-commerce, out of town retail competition, car park tariffs, business rate hikes and VAT increases.
“This means that we need to be as proactive and innovative as possible in highlighting the diversity, interest and quality of our town offering and that is exactly what the Falmouth BID is trying to do.”