The Newquay Business Improvement District (BID) has unveiled a new brand image for the town.
Following a tender process, Newquay BID gave Cornish agency Absolute Graphics the task of “reclaiming the town’s rightful image” against a backdrop of negative publicity that has hit the resort in recent years.
Absolute’s creative director Helen Blake said: “We all know and love Newquay and we took to global destinations and styling to create our initial range of inspiration boards for the BID.
“Our designers eventually chose a colour palette of bright and impactful shades to connote the vibrancy of the town and developed a new hand-rendered typography using an individualist yet simple, style to communicate the personality of Newquay and the diversity of its people.
“The resultant versatile and informal nature of the final work purposefully prevents the branding from appearing corporate, helping it to appeal to the BID’s wide targeted demographic.”
The branding has already proved a hit having been showcased in Newquay’s new lifestyle magazine, Seven, and in the eye-catching Newquay adverts that lined the walls of several London tube stations this summer. The brand mark has also been adapted to re-create the logo for Newquay Fish Festival, which is celebrating its tenth anniversary this weekend (September 14-16).
Newquay BID manager, Eve Wooldridge, added: “One of the key objectives for our BID is to market Newquay in the way it deserves, showing it off to its full potential and making the best of its many assets.
“In recent years it’s fair to say that Newquay has undergone an unfortunate crisis of confidence however the branding process has certainly gone a long way to getting everything back on one agreed track.”