A smartphone app allowing users to explore Truro and everything it has to offer has been developed and launched by Totally Truro, the city’s Business Improvement District.
Available to download free for both Android and iPhone, the Truro app features more than 500 shops and businesses, accommodation, places to eat and drink and things to see.
The app aims to assist people, particularly visitors, in exploring Truro and navigating the city with more ease. It is based on the BID’s own website, enjoytruro.co.uk, which provides a webpage for every business in central Truro.
It carries a special offers section, supported by fellow app provider Voucher Tree, as well as an RSS feed from enjoytruro.co.uk about the latest events in Truro.
The Truro app has been developed by Totally Truro with specialist south west developer TownGuideApps. It was officially launched on February 2 at the O2 store on Lemon Quay.
Neil Scott, BID Manager, said: “The smartphone revolution means that more and more people are accessing their information via a mobile phone handset. With half of the UK population now owning a smartphone and 70% of mobile phone sales being smartphones, now is the time to launch the first town app in Cornwall.
“We’ve seen through our own website enjoytruro.co.uk that already 14% of users are logging on from their phone, a number we think will continue to grow.”
2012 is set to be a crucial year for Totally Truro, as the BID prepares for a renewal ballot in June. Businesses will have the chance to shape future projects under a second round of BID funding to run over the next five years.