One of the major routes into Falmouth has been visually transformed thanks to the efforts of the Falmouth Business Improvement District (BID).
The 60 metre length of hoarding that runs alongside the main road into Falmouth from Ponsharden roundabout has undergone a temporary transformation that showcases the recently unveiled Falmouth logo and newly-launched destination website for the town.
The hoarding’s revamp at Ponsharden marks the latest in a series of innovative visual improvements across the town centre by Falmouth BID.
The five-year Falmouth BID programme has four priority areas, as voted in by Falmouth’s businesses – marketing, supporting events and festivals, physical improvements and supporting business.
Falmouth BID manager Richard Wilcox said: “This is yet another exciting demonstration of how Falmouth BID can bring about positive change to Falmouth. Hundreds of thousands of visitors and residents walk, cycle or drive past the area each year and so to be able to temporarily improve the appearance of a site that has been like that for years, is really important.”
Richard Gates, Falmouth town manager, added: “First impressions of a place are crucial and we as a town, must strive to improve every aspect of Falmouth to ensure that people come back and visit year on year.”