Loyalty card scheme proving a hit

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Newquay for Excellence coordinator Claire Evans (l) with Kate Bright, manager of Varnals Opticians

The Newquay First loyalty and discount scheme, designed to encourage residents to support local businesses, is celebrating its first anniversary.

The scheme – set up jointly by Newquay Chamber of Commerce & Tourism, Newquay’s Town Centre Manager, Tourism Newquay, Newquay For Excellence Training and Twenty-Twenty Marketing – has not just benefitted local residents. It has also meant participating businesses become eligible for free and discounted staff training.

So far more than 100 businesses have signed up for the scheme – 70% of those taking advantage of the training opportunities – and more than ten thousand residents are enjoying the discount.

Director of Newquay for Excellence Training, Gill Moore, said: “We needed an angle to encourage businesses to get involved with training so the loyalty cards’ scheme was used as a hook.

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“It has been hugely beneficial on many levels and has enabled a number of organisations to work more closely together. That has resulted in a more coordinated effort which means businesses get the right support at the right time.”