Crantock Bakery has appointed Anthony Allen to the newly-created role of national account manager.
Allen’s task will be to see the Cornish Pasty specialist embark on a new phase of growth as it competes for a larger market share of the major multiple retailers nationwide.
As well as developing new business opportunities, he will manage the business relationships with key retailers, including the creation of bespoke products and marketing support.
The new recruit joins from Bolton-based Peter Hunt’s Bakery, and Crantock chief executive Nick Ringer said: “We’re delighted to welcome Anthony to Cornwall to build upon what has already been a year of success for Crantock Bakery.
“Anthony brings over 20 years of experience in the bakery sector, during which time he has worked with all the major multiple retailers in the UK, as well as some of the biggest names in European retail.”