International sales fuel Celtic & Co growth


Newquay-based fashion brand Celtic & Co has reported strong growth despite the pandemic.

The company says sales increased 80% year-on-year for its AW20 (Autumn/Winter) season.

Celtic & Co sells its luxury womenswear, menswear and homeware directly to customers through its website and call centre and has sent orders to over 60 countries across the globe.

Despite the challenges of Covid-19, Celtic & Co says its sales were helped by the shift towards online shopping and “a consumer desire for comfortable clothing and footwear during lockdowns”.

The company says it has managed to significantly increase sales numbers year on year in each key geographical territory including the UK, US, Germany, Canada and Australia. International sales exceeded 31% of all sales in 2020 and grew by 88% yoy, from £2.6 million in 2019 to £4.9 million in 2020.

Overall, Celtic & Co’s full year sales growth has risen by 75% from £8.9 million to £15.5 million with all footwear and clothing categories significantly up year on year.

Co-founder Nick Whitworth said: “Our strategy is to focus on a wide range of markets and opportunities to ensure we are not over reliant on one market or territory.

“A key part of this strategy is international growth. We will be targeting a further 20% increase in net sales and increased profitability in 2021.”