Regardless of your level of exporting experience, Export Cornwall is running a series of September events for growth-hungry businesses interested in exporting.
Head of international trade for Cornwall and the Isles of Scilly, Devon and Somerset, Nicola Evans, said: “Challenging economic conditions at home can present new opportunities for businesses with growth ambition. Extending the search for more customers further afield and exporting can bring a number of benefits which strengthen a business and reduce risk.
“Export benefits can include improved cash flow, higher profitability levels, seasonal offset and having a competitive edge. With the right support and knowledge, exporting can be rewarding, risks can be managed and businesses can prosper.”
The September events are either part or 100% ERDF funded and as such there is no charge to attend.
- Intellectual Property breakfast event on Friday September 13, from 8am at the Truro Stephens Scown office
Straightforward practical guidance will top the menu at this breakfast event for exporting businesses who want to learn how best to protect their most valuable asset – their Intellectual Property.
IP starts with an idea – such as a brand, invention, design, song or another creation – and it can be owned, bought and sold. Head of IP law at Stephens Scown LLP Ben Travers will lead this informal session on how to protect IP when trading overseas.
- Exploring your export potential workshop on Monday September 23 from 9am-5pm at the Health & Wellbeing Innovation Centre, Truro
This workshop gives the opportunity to consider everything in the content of your own business. Key topics covered include why you should export, how to create a low risk high return export plan, identifying overseas opportunities and how to get started with a range of support services available.
- Introduction to International Marketing on Tuesday September 24, from 9.15am –4.30pm, at The Pavilion, Wadebridge
With the right preparation, international marketing can be approached in a structured, well-informed and focused way to get the best return on the effort and resource invested in this important activity.
This workshop aims to demystify how to market internationally and evolve an effective strategy to develop business overseas. It will consider the key areas of difference in the elements of marketing, strategic options, issues such as culture, how to approach identifying and researching the market, and, selling overseas.
To book a place on any of the Export Cornwall workshops, which are free to attend for eligible businesses, click here.