Primrose Herd, a family business which has been supplying Cornish pork to retail customers and the hospitality trade for over two decades, has expanded to a new site in Newham on the outskirts of Truro.
The large new processing facility, office space and pop-up shop will allow Primrose Herd to keep up with demand; online sales are increasing and many of Cornwall’s leading hotels and restaurants list Primrose Herd pork on their menus.
The expansion has been overseen by Sally Lugg, who has grown the family operation just outside Redruth from just two pigs in 1999 to the producer it is today.
She said: “There’s a lot of uncertainty and change in farming and food production right now, but our supply chain is short and luckily we’ve got loyal, skilled staff, so we’ve avoided the worst of the recent upheaval.”
She continued: “Despite the challenges of the pandemic, demand continues to grow so it feels like the right time to expand into a new facility. We’re offering a Click & Collect service here in Newham for online orders and will be opening a pop-up shop in the run-up to Christmas.”
Lugg says she choose Newham due to its handy location close to customers in Truro and easy access to the road network, plus the large facility has everything Primrose Herd needs to help it expand; backed by Newham BID the area is home to over 100 of Cornwall’s most successful companies and boasts a thriving business environment.