Celtic & Co welcomes new MD

New Celtic & Co MD, James Williams

Newquay-based clothing brand Celtic & Co has appointed a new managing director.

While announcing a 77% rise in annual sales, the company also unveiled James Williams as its new MD. Williams has a decade of digital ‘direct to consumer’ experience with mainstream brands including Jigsaw and Phase Eight and will join Celtic & Co at the end of the month from Frugi.

He said: “I am thrilled to be joining Celtic & Co at this pivotal point in their journey. The brand has seen a sales acceleration in recent years as the movement the brand has pioneered towards natural, sustainable clothing has increasingly developed into the mainstream.

I am excited to work with the brand’s founders and senior leadership team to further develop this iconic brand.”

Co-founder, Nick Whitworth, added: “During 2020 it has been wonderful to welcome new customers to the Celtic brand. Together we are rejecting the principles of fast fashion and advocating a more thoughtful and sustainable approach to clothing. Sustainable, natural materials designed into garments that last, with respect for human rights, fair pay and fair trade at their forefront.”

Celtic & Co has been going through a period of sustained growth. Results for 12 months ended January 31 saw sales leap 77% to £16 million, bolstered by an 82% rise in international sales which now account for a third of the company’s business.

The company also recently announced the opening of new warehouse facilities at Indian Queens.

Co-founder Nick Whitworth was subject of the CEO Interview in the May issue of Business Cornwall magazine.