Newquay-based clothing brand Celtic & Co has appointed a new managing director.
While announcing a 77% rise in annual sales, the company also unveiled James Williams as its new MD. Williams has a decade of digital ‘direct to consumer’ experience with mainstream brands including Jigsaw and Phase Eight and will join Celtic & Co at the end of the month from Frugi.
He said: “I am thrilled to be joining Celtic & Co at this pivotal point in their journey. The brand has seen a sales acceleration in recent years as the movement the brand has pioneered towards natural, sustainable clothing has increasingly developed into the mainstream.
“I am excited to work with the brand’s founders and senior leadership team to further develop this iconic brand.”
Co-founder, Nick Whitworth, added: “During 2020 it has been wonderful to welcome new customers to the Celtic brand. Together we are rejecting the principles of fast fashion and advocating a more thoughtful and sustainable approach to clothing. Sustainable, natural materials designed into garments that last, with respect for human rights, fair pay and fair trade at their forefront.”
Celtic & Co has been going through a period of sustained growth. Results for 12 months ended January 31 saw sales leap 77% to £16 million, bolstered by an 82% rise in international sales which now account for a third of the company’s business.
The company also recently announced the opening of new warehouse facilities at Indian Queens.
Co-founder Nick Whitworth was subject of the CEO Interview in the May issue of Business Cornwall magazine.
