Fresh funding and new MD for Cornish Sea Salt

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Cornish Sea Salt has secured a third round of funding from the YFM Group managed South West Ventures Fund.

In addition, John Steel has been appointed as managing director of the Porthkerris-based company, having held management positions at Premier Foods, Marston’s and Weetabix.

Steel commented: “We are proud of our achievements over the past few months. An increase in home cooking due to the recession and people’s demand for a high quality, natural and local produce, has meant that sales in Cornish Sea Salt have rocketed.

“The company is going from strength to strength. This latest round of funding comes at a pivotal time of growth for us and we are delighted with the support from the South West Ventures Fund.”

Since launching just over 18 months ago, sales figures at Cornish Sea Salt have rocketed having secured listings in over 800 independent delis, farmshops and prestigious foodhalls such as Selfridges and Fortnum & Mason and a nationwide listing with Waitrose.

The company is now settings its targets on the export market and has begun secured distributors in Canada, USA, Australia, Hong Kong, UAE and Ireland.

Julian Dennard, from YFM Group, added: “Over the last few months Cornish Sea Salt has established itself as a key player in the market; it is a strong, ethical and environmentally conscious brand which now deals with some of the UK’s leading retailers and independents. Its new sales team is already securing outstanding results and its new export strategy really demonstrates that this is a high-growth company with a global vision.”