Ignition teams with Fortis


Truro-based motor finance company Ignition Credit has joined forces with one of the world’s major banks.

Ignition Credit sales director Paul Caunter
Ignition Credit sales director Paul Caunter

The company has set up a joint trading relationship with Fortis Bank, which is owned by BNP Paribas – the Euro zone’s largest bank by deposits and recently judged one of the six most financially solid banks in the world.

Commenting on the tie up, Ignition Credit’s sales director Paul Caunter said: “This is going to enable us to provide our customers with the best of both worlds. The link with Fortis gives us access to a whole host of new funding options which means our customers can get the best, and most competitive, deals while still getting the personal service from a local firm they know and trust.”

Ignition Credit currently provides motor finance solutions to businesses and private individuals throughout Devon, Cornwall and the south west. Under the new trading relationship it will be able to increase its services to offer dealer funding.

Caunter explained: “Dealer funding is the money that garage owners use to buy stock for their forecourts. If we can help the dealers to stock more cars and increase their range, then hopefully they will be able to sell more cars and that can only be good news for the industry as a whole.”

Ignition Credit is the motor finance wing of the finance house Sterling Capital which is based at Threemilestone, near Truro.

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