Neutralize Rename to Form Guava UK in European Digital Marketing Agency Merger


Cornwall-based search marketing agency, Neutralize became part of the European group in October 2007 and now all of the companies in the group are to be known by one name: Guava.

Guava is a new major European digital marketing agency, created from several businesses brought together by mergers and acquisitions. With a focus on Search Marketing Web Development in the UK, Guava offers a full range of digital services across multiple countries.

Guava Director, Lucy Cokes commented:

“Having built up the company in Cornwall over the past nine years, this change signifies a great step forward for us and our clients. The past few months have been an exciting time, working alongside our colleagues in Copenhagen in order to launch this new digital marketing agency.”

The Guava team celebrated their new name in style at their Tolvaddon-based offices, with guava and champagne cocktails and plenty of Guava-branded cakes.

About Guava

Guava is a fresh thinking, digital marketing agency specialising in Search Marketing and Web Development in the UK. Search agency Neutralize now joins Guava UK, part of the new international Guava Group. The Guava Group has operations in four European countries with group management based in Copenhagen, Denmark.

The Guava Group offers a wealth of expertise in areas such as online strategy, search engine marketing, web development, tracking and analytics, branding, affiliate marketing and userexperience.

The Guava group is listed on the Copenhagen Stock Exchange on the First North trading platform, and was previously listed under its previous Danish name The group has 212 employees and will realise a turnover of DKK270-300 million this year (£27 – £30

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