Newquay-based marketing agency Idenna opened the doors to local businesses recently for its first ‘Cake and Creative’ community session.
Idenna welcomed eight businesses to a presentation and round table discussion on a variety of creative topics, with free cake provided to break the ice.
Creative director, James Neale, said: “At Idenna, we are always actively searching for new ways to push our creativity, so we thought what better way to do so than to share our industry knowledge with other local businesses.
“Newquay and the surrounding areas are only going from strength to strength in terms of their creative and marketing outputs and we want to do our best to foster a supportive environment alongside other like-minded organisations.”
The initial workshop focussed on identifying your audience group and using media platforms to effectively gain their attention. Idenna spoke about how to best identify the media platforms different groups are using and how creative, eye-catching and – above all – insightful content can drive engagement and results amongst them.
Plans are now in place for a follow up session.
