The importance of research


PFA Research is hosting a special event for the Chartered Institute of Marketing (CIM), which is open to non-members as well.

Cornwall’s marketers are invited for after-work drinks and nibbles at Tremough Innovation Centre on March 9, and a chance to learn more about the world of research.

As well as an opportunity to network, PFA has secured some top speakers to deliver case studies on how research insights have transformed their organisations.

Speakers will include Judi Blakeburn of the Watergate Bay Hotel, which created the concept of a ski resort on a beach; Emma West of Cornwall Housing; as well as PFA’s Robert Rush.

They will be joined by James Ambler of Moor Consulting, an expert in visualising data

The event is open to CIM members and non-members and costs from £10. To book, click here.