Book to launch at Eden conference


A book written by a south west businessman in collaboration with a colleague 330 miles away will be launched at a major business conference at the Eden Project this month.

Martin Crump

Martin Crump, director of St Agnes company Evolution Personal and Corporate Development, got together with Cheshire-based project manager Matthew Theobald over skype to write How To Build An Ark.

The self-published book challenges traditional approaches to the systems and processes of project management and instead focus on “project leadership” of people.

Both authors will be speaking at the forthcoming NLP at Work conference at Eden on Friday, September 30, with each delegate receiving a copy of How To Build An Ark.

Crump said: “It’s about project leadership, rather than management. The name is based on one of the first examples of a project, and how the Bible refers to the specifications of the ark, but no specific method of how to build it.

“This book is for anyone who has ever had a nagging feeling that projects can be done better, that they’re about more than hitting planned dates, that it would be great to actually enjoy some part of their work.”

Crump and Theobold wrote How To Build An Ark in less than six months, via online Skype meetings for up to four hours at a time.

The pair met when Crump delivered a course in neuro-linguistic programming (NLP) in Cheshire, near where Theobold is based in Nantwich.

NLP is a system of techniques that can be used to affect behaviour, implement organisational change and improve communication. It has been used widely in therapy, psychology and social science but more and more business leaders are now using the practice to achieve success.

Tickets are still available for the NLP at Work conference, which brings together experts from the NHS, education, manufacturing, IT and coaching to discuss use of NLP tools and techniques in the workplace.

Refreshments and lunch are provided and ticket price includes a day’s pass to the Eden Project for Saturday following the conference.

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