Brewery to host marketing workshop


St Austell Brewery will be unlocking some of its marketing secrets at a workshop next month organised by The Chartered Institute of Marketing.

Director of marketing and communications at St Austell Brewery, Jeremy Mitchell, will lead the presentation called ‘The key to brewing marketing success’. The evening, organised by the local Cornish branch of The Chartered Institute of Marketing, will unravel what marketing strategies they have found effective in launching and building the St Austell Brewery brand.

Andrew Morton, chair of the Institute’s Devon and Cornwall branch, said: “St Austell Brewery is a fantastic example of a Cornish business that has used marketing to boost itself from humble beginnings to a UK household name. This is a not to be missed evening for local business professionals to find out what it takes to achieve this level of success.”

The evening, on April 22, is open to all marketers and business professionals. For more information or to book a place, click here.