Brand aware on environment

More than 30 of Cornwall’s most innovative and entrepreneurial businesses gathered recently for Cornwall Brand’s masterclass on how going green can benefit your brand.

Compered by Dick Strawbridge – presenter of television’s “It’s Not Easy Being Green” – the event allowed some of the Duchy’s business leaders from environmental, food and drink, marine, IT and creative industries to discuss the challenges and opportunities the low carbon agenda presents.

Businesses also heard from Roskilly’s, one of the country’s leading organic ice creams brands due to launch the UK’s first zero-carbon ice cream. Andy Phillips, commercial manager of Roskilly’s, said: “The recession may be on its way out but companies still have to work hard to entice customers. While budgets are still under pressure and brands fight for customer loyalty, businesses need to concentrate their spending in the right place – at Roskilly’s we believe this is the right place.”

Businesses attending the marketing workshop at the Maritime Museum, including Business Cornwall, had been hand-picked for their high growth potential in the UK and overseas.

Lucy Hunt, manager of Cornwall Brand, a service of Cornwall Development Company, said: “Cornwall Brand works with over 40 of the county’s most innovative businesses. Funded by Convergence and the Council, the project has been set up to challenge outdated perceptions, in the UK and overseas, of Cornwall as a tourism only destination. Events such as these are designed to help Cornish businesses target new market opportunities and support their growth.”

Dr Tony Batchelor, MD of GeoScience, a renewable energy specialist, added: “Cornwall Brand’s session on businesses turning green was excellent. The companies attending came from a range of industries, however we all have one thing in common – we work in fiercely competitive markets and we need inspired marketing to help us, and the local economy, grow.”

The event is just one of a wider series of Cornwall Brand events happening around the county. These sessions aim to showcase the latest marketing techniques to local business leaders and help increase success for these company’s products and services.