B Corp status for Cornish tech startup

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Cornish tech startup, xigxag, has been awarded B Corp status.

Xigxag, which has developed an audiobook app, joins 5,700 companies across world that have committed to positive social and environmental benefits as part of a conscientious movement to harness the power of business as a force for good.

Co-founder, Kelli Fairbrother, says the accreditation forms a cornerstone of xigxag’s strategy to differentiate from big tech competitors.

She said: “Achieving B Corp certification is one of the best accolades to be awarded.

“It validates our ambition to make books more accessible, engaging and sustainable. And it allows us to credibly start a conversation in our industry about the essential role that digital books must play in the future of sustainable book consumption.”