Performance marketing agency, Target, has won ‘Best Small Agency’ and ‘Best Long-Term Strategic Use of Social’ at the UK Social Media Awards, as well as an Agency Award where it won in the ‘Best Social Media Campaign’ category.
Following last year’s win at the UK Search Awards, the agency continued its winning streak by bringing home gold at both the UK Social Media & The Agency Awards for its 12-month integrated strategy and paid social campaign with FMCG brand, Elbow Grease.
Beth Craythorne, social media manager for Target, said: “After lots of research and social-listening we found that Elbow Grease had historically been marketing to a broad female audience on social. In order to drive new revenue, we had to change that and make cleaning accessible to the masses.
“As part of this new strategy, we partnered Elbow Grease with some amazing LGBTQ+ influencers and male creators to begin working towards that goal.
We also wanted Elbow Grease’s proposition to resonate with the home-owners of tomorrow and I am proud to say that social and creative teams, led by Ellie [Spiers], have helped to achieve that by building a highly engaged community on TikTok.”
Commenting on the agency’s recent success, Josh Fletcher, Target’s founder and head of growth, said: “Target has experienced a period of significant growth, with revenue up 120% last year and the business currently 28% ahead of its forecast numbers for 2022/23.
This growth is underpinned purely by the business-building PPC, SEO & Paid Social results that the agency is delivering for its clients every single day. The awards are testament to the team’s hard work, tenacity and skill set.”