3WhiteHats now with added Clarity

Will Julian-Vicary and Tom Telford

Falmouth-based SEO agency 3WhiteHats is under new ownership after being acquired by global communications company Clarity.

Clarity was recently commended by PRWeek as both Best International Agency, and winner of Specialist Consultancy of the Year. The addition of 3WhiteHats expands the range of services it offers and “enables more expansive and impactful campaigns to be delivered for both agencies’ clients”.

Clarity founder and CEO, Sami McCabe, said: “The acquisition of 3WhiteHats is an important milestone in our growth story, and will create enormous opportunity for both teams to work on truly integrated campaigns for a growing client base of some of the most exciting and ambitious businesses on earth. Our company cultures are a perfect fit, and we’re already seeing some stunning collaborations that generate exceptional results for our clients, as well as a lot of fun and excitement for our teams. We are committed to continuing to evolve our offerings to meet and anticipate what clients will need throughout their growth journey, as well as creating interesting new opportunities for our people.”

Tom Telford, MD of 3WhiteHats, added: “The chance to join Clarity on its rocketship growth trajectory was an opportunity not to be missed. We’re equally obsessed with harnessing data and analytics to drive high-impact, omnichannel campaigns that deliver measurable results, so our agencies are a perfect match.

“Given the strong cultural alignment between the two agencies, 3WhiteHats being named among Campaign’s Top 5 Places To Work in 2020, the acquisition will also create plenty of opportunity for our people to enjoy working on creative, meaningful projects with likeminded people. Not to mention, we’re looking forward to hosting them in Cornwall and showing off all that the coast has to offer.”