Internationally-renowned email marketing platform, Mailchimp, has certified Penzance-based email marketing specialist FouldsCRM, as part of its newly-launched Mailchimp Academy.
FouldsCRM has been a Mailchimp Partner since February of last year – the first in Cornwall. It has used the programme to create hundreds of email marketing campaigns for clients in the tourism and leisure sectors, both in Cornwall and beyond.
The Mailchimp Academy was launched in March enabling its partners to receive certifications in specialised areas which focus on the various digital marketing features of the platform, as well as marketing strategies.
MD at FouldsCRM, Christine Foulds, said: “I’ve been meaning to complete the assessments since it first launched in March. But the need for our digital marketing expertise increased during lockdown, and I didn’t have the time to complete it. I had a calmer week at the beginning of July so I took the tests for the Mailchimp Foundation Certificate.
“It’s a great way to refresh my knowledge on all the features that Mailchimp is now offering as it has changed a lot. It’s no longer ‘just’ an email marketing platform. It’s also an excellent way of reminding people that I have been using Mailchimp for over eight years and know how to use the system well. Email Marketing is still one of our key services allowing us to introduce our clients to the ethos of customer retention.”