The Newquay Business Improvement District (BID) has commissioned a local software firm to develop a project which, it says, will be a “first of its kind”.
Newquay-based software developer, Flowmoco, will be creating a new integrated digital system for the town, which will feature a mobile optimised website, and a downloadable mobile app driven by beacon technology; which will allow businesses direct communication with those in town.
The Love Newquay app will allow mobile users to open their phone, see exactly where they are in the town and find out where to shop, where to get a coffee and where they can eat – all based on location. Weather reports, tide times and surf reports will also drive relevant information to the user.
The app will also feature integrated analytics, allowing the BID, which will administer the app and website, to collate not just footfall, but further information such as male to female user ratio, or age range.
This system is said to be the first of its kind in the UK. Kevin Bath from Flowmoco said: “Flowmoco are delighted to be working with Newquay BID, taking the skills we normally use on projects for our national clients and deploying them on a project much closer to home.
“We are really excited to see how visitors, businesses and residents alike use the system.”
Newquay BID director, Karen Hoyle, added: “By taking this exciting project to tender we were looking for the best in the country to develop our platform and to really put Newquay on the map.
“The specification was wide enough to allow those bidding to come up with great ideas whilst meeting the objectives for the town. We are very excited to be working with a leading developer from within Newquay but with a national reputation who not only met the brief but is just as keen as us to provide a really compelling website and app that all in Newquay will use.”
Newquay BID is currently applying for funding for the project, which it hopes to have up and running by the spring.