A St Austell-based printing company has developed a new online initiative after receiving funding from Superfast Business Cornwall to invest in new technology.
St Austell Printing Company (SAPC) has created a one-stop shop with a new online offering making it even easier for customers to buy print locally.
SAPC’s IT manager, Mark Naylor, said: “The ability for our customers to easily order online is incredibly important as it is now an expectation in our industry.
“The choice of products available from the online print shop will increase as demand grows, but will initially feature the most popular items – stationery, posters, leaflets, business cards, greeting cards and banners.
“We’ve tried to make it as user a friendly experience as possible.”
As well as ordering and paying online, customers can see what they’ve previously ordered, the quantities, and cost of previous orders.
SAPC’s managing director, Peter Moody, said: “We want to attract new customers from all over Cornwall and the UK, but maintain the personal touch we’ve established with our long standing local customers.
“We’ll still be offering our full print shop service, with the same team and attention to detail just with additional options for those who like to shop online.
“Customers who order print online from a national or international print company can still shop online but they are now able to buy from a local Cornish company.”
To mark the introduction of the web to print service, SAPC has launched a marketing campaign and social media competition featuring an illustration created by Falmouth University lecturer and illustrator Rose Forshall.
Titled ‘Emily’s Adventures in Print’, the centrepiece of the campaign is a six-year-old girl, Emily, whose interactions with print and SAPC are elaborated in her imagination.
The campaign illustrates the message that print is as powerful as your imagination.