FireText teams with Insite

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Two local tech companies have collaborated to launch new SMS messaging software to help online stores across the UK engage with their customers.

The new software from FireText and ecommerce specialist Insite Digital, will allow online stores to send personalised order notifications via text message, which will add an element of human interaction that you would get when shopping in store.

Dan Parker, FireText co-founder said: “39% of UK smartphone owners are already purchasing through mobile devices and there is a massive opportunity to use SMS texts to improve customer service.”

FireText’s text marketing platform is already well recognised in the hospitality sector as well as events management where it is the UK’s only SMS integration for ticketing company Eventbrite.

The text messaging software has been developed in partnership with Insite Digital, which specialises in the delivery of high converting ecommerce stores on Magento; a website platform tailored for online stores.

Dan Hinchliffe, co-founder and sales director at Insite Digital, said: “These are exciting times for online stores. We have seen a huge increase in the volume of mobile traffic to our clients’ ecommerce sites and the number of clients requesting mobile solutions.

“Having a responsive or mobile friendly site is now an essential requirement for any online store to succeed.”