Superfast Cornwall, the pioneering partnership between the EU, BT and Cornwall Council, has won a major marketing award.
It beat competition from the Prime Minister’s Office and the Met Office to win the public sector category at the Chartered Institute of Marketing’s Marketing Excellence Awards at the Grosvenor House Hotel, London, hosted by comedian Jimmy Carr.
More than 600 of the nation’s top marketing professionals attended the awards ceremony. It is the partnership’s sixth major award since it was launched more than three years ago. Previous awards have included ‘Project of the Year’ at the World Communication Awards and European Growth Leadership Award in Rural Broadband Deployment by international analysts Frost and Sullivan.
Ranulf Scarbrough, Superfast Cornwall programme director for BT, said: “This is wonderful recognition for a partnership, which has set the superfast broadband pace for rural areas not only in the UK, but also across Europe.
“The partnership has embraced traditional and new media channels to drive some of the highest fibre broadband take-up in the UK.”
Nigel Ashcroft, Superfast Cornwall programme director for the Cornwall Development Company, added: “This proves the power of partnership in action, bringing an innovative and ground-breaking campaign to Cornwall, boosting the economy and making a real and lasting difference to the lives of people in the county.”
Superfast Cornwall reports that fibre broadband coverage in Cornwall has now reached about 85% of homes and businesses in the county and it is set to reach 95% by the end of the year. About 41,000 Cornish customers are already using high-speed fibre optic broadband and the number is increasing rapidly.