D-Day for digital marketing

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A Cornish digital marketing agency has today been participating in a nationwide ‘D-Day’ initiative to bridge the digital skills gap.

Today (October 10) has been earmarked as BIMA-Digital Day, or D-Day for short, an initiative created by BIMA (the British Interactive Media Association) to introduce school-age children to the possibility of embarking on a career in the digital industries.

BIMA D-Day is being supported by 100 leading digital agencies, including Falmouth-based Jarrang, whose mentors have been visiting Penrice Community School in St Austell to give pupils a presentation that offers insight into life in the industry.

Jarrang MD, Stafford Sumner, said: “It’s great to be supporting such a brilliant initiative. The UK industry, both nationally and regionally needs to inspire the next generation of school children to consider digital as one of the most dynamic and rewarding career paths that they can take.”

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