A Falmouth-based email marketing agency is expanding its range of digital services.
Jarrang’s managed email services are now complemented by a full suite of design, content, search engine and social media capabilities.
According to CEO and founder Stafford Sumner, the transformation was prompted by client feedback, along with the increasing overlap of digital marketing techniques.
He said: “Email marketing was a big step forward for many of our clients. But technology hasn’t stopped changing the way people buy, and that means marketing needs to keep evolving too.”
Jarrang says the new, integrated approach will enable clients to keep in touch with web visitors at every stage of their research and buying process.
Sumner added: “The difference now is that if a client wants to back up their email campaign with remarketing advertising, use their database to improve Twitter or TripAdvisor engagement or invite contacts to read a new ebook, we can do the planning, create the content, attract the visitors and measure the results, all under one roof.”