Social media for business


The bewildering scope of social media available for use in business comes under scrutiny next month at a special training day being organised by digital marketing company Eight Wire, in response to popular demand.

Sara Pugh
Sara Pugh

The Social Media for Business training day, taking place at the Greenbank Hotel in Falmouth on May 22, follows calls from delegates who found themselves ineligible for recent workshops run for one of Cornwall’s successful European-funded business development programmes.

To be eligible for some pots of European funding, a business must meet eligibility criteria as decided by the scheme behind it and many of Cornwall’s businesses fall short of these criteria.

Eight Wire’s Sara Pugh, who lectures in social media at Falmouth University, said: “Businesses are under increasing pressure to connect with their clients through social media and it can be a constant source of angst, not to mention a drain on resources if you don’t have it set up well or if you don’t have a plan of how to deal with it.

“We have had people approaching us who are not eligible for the European-funded courses. People have been asking if we would put on a similar course for those working on the front line of business that is not limited as to who is allowed to attend.”

Places at the workshop will be limited to 20 delegates, so that each will come away with a good understanding of how the social media can work for their business.

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