Penryn-based copywriting agency Radix Communications saw its turnover increase by 94% in 2012.
Radix wrote marketing materials for more than 15 national and international high-tech firms, including Canonical, Oracle, Salesforce, Spirent and Vodafone. Projects ranged from video scripts and infographics to ebooks, microsites and customer case studies
MD, Fiona Campbell-Howes, says technology companies are increasingly turning to industry specialist copywriters to help them produce marketing literature.
She said: “Tech companies are realising they need to produce high-quality content on a regular basis to keep customers and prospects interested and engaged during long buying cycles.
“That’s creating a boom in demand for our services.”
