FireText on BBC News Channel

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A Cornish company was called upon yesterday evening to provide expert comment on national television.

James Huff, co-founder of Helston-based SMS marketing company FireText, was whisked up to London to appear live on the BBC News Channel.

He was quizzed on a story relating to a recent £440k fine to PPI spammers and asked how these “cowboys” were able to send such messages.

Huff said: “FireText, like many other platforms, offer real customer added value. It was exciting to have that recognised and be pulled in for a live interview.

“All spam, including SMS, can be really intrusive and can add real negatives to such powerful communication tools.

“It’s great recognition for our company and something we are all proud of.”

The full video interview can be seen here.