Former Pirate MD joins Rewind

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Richard Woods (left) and Mark Peters

Cornwall’s Rewind Radio has announced the appointment of Mark Peters, the former managing director at Pirate FM, as AI integration specialist.

Rewind Radio says it is set to become the first of its kind to implement an AI strategy designed to drive efficiency and maximise return on investment for its local clients.

Peters brings with him 25 years of experience in radio presentation, management and client campaign delivery, and he is excited to return to the media landscape in Cornwall.

“I am incredibly happy to be back in Cornwall after a decade at the helm of Pirate FM,” he said. “The opportunity to re-engage with the Cornish business community and demonstrate the transformative advantages of AI technology to enhance their productivity and profitability in partnership with Cornwall’s Rewind Radio is hugely exciting.”

Rewind Radio MD, Richard Woods, added: “Partnering with Mark once again is a fantastic opportunity. His extensive experience and innovative approach to Radio and AI will undoubtedly boost local Cornish businesses and elevate our training and knowledge programmes across all sectors of business.

“At present there is a serious lack of knowledge in the business marketplace of how to install AI beyond basic PR content. Together, we aim to deliver substantial results, demonstrating how to deploy AI within Cornish businesses alongside the power of radio to enhance results.”