A step forward for returnable cups


Perranporth-based sustainable drinkware specialist, Circular&Co, has partnered with Danish food and drink tech startup business Kleen Hub to launch what it claims to be the world’s simplest and most cost-effective returnable cup system.

Tap&Reuse has been introduced as a cost-effective way for organisations to implement a returnable cup solution in their bid to combat the use of single-use cups.

Users of the system simply need to tap their card or phone to borrow a cup which they can use when buying a drink from their chosen outlet. Tap&Reuse does not require a holding payment to be placed on the user’s credit or debit card, a charge is only applied if the user does not return their cup within the defined period.

Adam Trethewy, commercial lead at Circular&Co, said: “We are proud to have worked with Kleen Hub to launch the world’s simplest returnable cup system, which makes adopting returnables more commercially viable for a variety of businesses than ever before.”

The free-to-use system was initially piloted at the Roskilde Festival and is currently being adapted for the Brazilian market to be installed at the 73,000-seater Maracanã Stadium in Rio de Janeiro. Once in place, it is expected to save 315,000 single-use cups per week.

Robert Dichtl, CEO and co-founder of Kleen Hub, added: “We are excited to bring Tap&Reuse to the UK market in collaboration with Circular&Co. Our innovative approach simplifies the transition to reusables, making the process straightforward and cost-effective.

“We have developed the most convenient solution for the market to date and are eager to scale this to the UK and Ireland. Partnering with Circular&Co allows us to expand our reach and impact, making reuse a reality for more organisations.”