New client on Wild Card menu

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The national restaurant chain ASK Italian has appointed Wild Card to manage its strategic communications following a four-way competitive pitch which included the incumbent agency.

“We knew Wild Card was going to be the right partner for us after we bonded over our strong sense of purpose that connects with their own,” said ASK Italian marketing director, Corinne Prior. “Wild Card’s mix of straight-talking PR and creative delivery caught our eye, alongside their significant food and drink experience.”

Wild Card MD, Georgie Upton, added: “ASK is one of the most recognised restaurant brands in the UK, delivering incredible food and amazing service for over 30 years. We are combining our food and hospitality expertise and pulling on the strengths of our PR and digital divisions to deliver campaigns that will keep it front of mind for memorable meals.”

Wild Card’s 25-strong team is based across offices in London, Bristol and Cornwall.