Newquay-based creative agency Idenna is enjoying great success placing its work on a variety of new platforms, recording the largest number of eyes on its work in the business’ 13-year operation.
Over the previous 18 months, the agency has placed a focus on delivering end-to-end campaigns to its customers, providing insight-backed ideas, creating ads around them and effectively placing their work to reach the largest audience groups possible.
Creative director James Neale said: “Our focus has been to help businesses identify a clear commercial point of difference and land it with the right audience, and our campaigns team has really stepped up to the plate around this goal.”
The agency has been bolstered by headline projects from long-standing clients such as heating oil supplier Mitchell & Webber.
Mitchell & Webber’s ‘Your Kind of Warm’ television ad was delivered across the whole of the south west via targeted Sky and ITV placement.
The agency recently ran an ‘Introduction to TV Advertising’ event in collaboration with Sky, inviting local businesses to its Nansleden studio for a session focussed on creating compelling messaging for broadcast campaigns.
“Idenna’s campaigns team has strived to perfect both where we place our content as well as making media budgets work as hard as they possibly can, and our audience estimates reflect that these efforts are paying off.”
