Welsh public relations provider Effective Communication has expanded into Plymouth and south east Cornwall.

Effective Communication was established in Cardiff in 2005 by former South Wales Echo editor, Alastair Milburn, and provides a range of public relations, social media and digital marketing services.

Already working with a number of clients with a south west presence, the company took the strategic decision to target Plymouth and neighbouring areas and has promoted Natalie Thomas to account director to oversee the south west operation.

Plymouth University graduate Thomas joined Effective in 2008 and will lead a team of ten from the company’s Saltash office and new base at Market Hall in Devonport.

She said: “Officially launching in Plymouth and south east Cornwall is very exciting. For a long time, we have worked with clients who have been based in both Wales and the south west of England so we already know the media landscape and have great connections here.

“I’m looking forward to getting out and meeting new people and businesses while continuing to manage our existing client-base from our new home.”

Effective Communication MD, Alastair Milburn, added: “The business has a number of long-standing clients with a presence in the south west, and following recent growth in this area, it made good business sense to establish a dedicated provision to not only maintain our current clients, but to actively target and acquire new business.

“Natalie is one of our longest serving employees having been with Effective for 15 years. She has grown with the company and is perfectly situated to manage the south west division as well as supporting the launch of our new video service.”