St Austell Brewery has unveiled a new look for its flagship lager brand, korev.
Backed by an investment of more than £1 million, the new look korev is due to hit pubs, bars and supermarket shelves from May.
Inspired by the sea and its coastal origins, the new branding, which has been delivered by design agency Thirst, will be rolled out across all key on-trade assets.
Andrew Turner, MD of St Austell Brewery’s Beers & Brands said: “korev has always been a brand with huge potential. To unleash it, we have invested in an exciting rebrand inspired by the spirit of Cornwall and our connection to the coast.
“There’s been so much innovation and investment going into the beer market recently. We’re confident that korev will capture the eye of drinkers this summer.”
I’m with you, Dan. I think it looks awful. It’s such a backwards step from the previous branding. So much so that I’m writing this!
Im sorry but its a no from me. Looks childish and tactless. If it aint broke dont fix it.
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