The Wild Card and Wild West communications agencies are merging under a single banner.
Wild West, which has offices in Truro and Bristol, will now work alongside its London-based parent company under its Wild Card name. As part of these structural changes, Georgie Upton, previously MD of Wild West, will take on the role of MD of Wild Card.
Founder Kate Wild explained: “We have taken the opportunity over the last few months to review the shape of the business to ensure we are in the strongest position to continue to provide exemplary thinking and service to our clients going forward.
“The past months have illustrated how easily and effectively we can work as a joined up team, albeit from different locations in the UK. Our offices will still be important focal points for creative development and client meetings; equally we now have confidence in the technical ability to work remotely where required.”
Upton, the new Wild Card MD, first joined the London Wild Card office back in 2002 and after a brief spell at another agency returned to head up Wild West in 2009. The Wild Card and Wild West teams have worked closely together over the years, most recently working as a cross office team to win the Yeo Valley business.
The new structure brings the consultancy FMCG work into one division headed up by divisional director Sophie Langridge. Clients such as Ginsters and Rodda’s will now sit alongside New York Bakery, Highland Spring and Tetley. Upton will head up the leisure & lifestyle division including clients such as Watergate Bay, Tresco Island, The Nare and Evergreen Garden Care.
Richard Medley has stepped down from his current role as MD of Wild Card to take on a two day a week role as creative & strategy director.