Yeo to go with Wild West

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Yeo Valley has hired London-based agency, Wild Card, and its Cornwall sister communications agency, Wild West, for an integrated campaign focused on its sustainability and organic messaging following a competitive pitch.

The two agencies have combined forces to deliver the campaign, which includes consumer and trade PR, influencer marketing and corporate support, with a focus on increasing consumer awareness of Yeo Valley as a sustainable brand.

Kate Wild, founder of Wild Card and Wild West Communications, said: “Now more than ever, businesses and brands have a role to play in inspiring positive change for a more sustainable way of life. With a fantastic product portfolio borne from real values that run through everything the brand does, Yeo Valley is perfectly placed to champion that positive change and we look forward to being part of that.”

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