A leading Cornwall marketing expert is celebrating a milestone with a special campaign to help businesses share their good news, at a time when people have rarely been more in need of hope.
Redruth-based Eventy Marketing is 16-years old this week and, in an effort to help other businesses at this difficult time, wants to help share their positive stories throughout the county with the launch of #GoodNewsCornwall.
“The coronavirus crisis means that finding good news is undeniably hard right now, but there are some amazing things happening in Cornwall,” said MD Helen Mulhern.
“Many businesses in the county are responding in very innovative and inspiring ways to help others during this crisis, as well as to boost their own survival prospects.
“Being isolated at home, with many people furloughed, the bad news can seem overwhelming when so many of us are spending even more time on-line and looking at social media. I personally need to find all the good news that I can.”
Launching Eventy’s #GoodNewsCornwall campaign, Mulhern explained: “I want to help businesses to highlight their milestones and positive news. If you’re doing something that we should be shouting about – whether it’s coronavirus-response related or any kind of good news – I want to hear about it.
“I appreciate that businesses’ budgets are tight right now, so during the months of April and May, if anyone contacts me about a new press release, I will only charge half of my usual fee to help as much as I can. Or if the business cannot afford a press release, I will share the story through my social media free of charge.”
All stories will be shared through Eventy’s Twitter, Facebook, Instagram and LinkedIn accounts, utilising the hashtag #GoodNewsCornwall – making positive news easier to find, whilst also enabling businesses to benefit from the reach of Eventy’s social media, in addition to any press exposure.
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