Local businesses and tourism experts met recently for the launch of a new marketing strategy for Truro.
The strategy was introduced at the Lander Gallery Cafe by marketing agency, Wolf Rock, which has been commissioned to develop plans to raise the profile of Truro as a ‘must-visit’ destination.
The strategy is aimed at making the city and rural district of Truro more appealing to Cornwall’s visitors and residents, as well as those who live and work in the city, by emphasising its culture and position as a thriving creative hub.
Neil Scott, manager of the city’s Business Improvement District (BID) – Totally Truro – said: “Much of the work that we undertake through the Truro BID is focused on attracting more people to Truro, getting them to stay longer and explore deeper.
“However, what has been missing is a clearly defined ‘Truro message’ that we can all use to promote Truro to audiences across the region and beyond. The work in developing a brand and a new range of publications is a great step forward in helping us achieve this.”
At the meeting, Wolf Rock put forward designs for a new brand identity for Truro and a new seasonal printed guide, both to be launched in January. Plans are also in place to develop a new website to replace the existing tourist information sites run by Visit Truro and Totally Truro, improve signage around the city, produce an accommodation listing, and create a new strategy for social media.
The new brand identity carries the strapline ‘Our Great Little City’, reflecting Cornish pride in Truro’s status as the county’s only city, and as a great place to live, work and visit.
Wolf Rock director, Phil Gendall, said: “There was some good feedback on the new identity, as well as some suggestions for additional editorial content in the guide. We’re taking these comments on board, working hard to finalise the new brand and first issue of the guide, and look forward to launching these in January.”